Human Value Dentistry – Our Manifesto

By patient services manager Nils Sens

It’s not enough to ‘educate’ patients about dental procedures to ‘sell’ necessary dental work and then go ahead and ‘get the job done’ – we want to treat our guests as human beings, i.e. with care and sensibility. This is the core ingredient to our office and no company secret – we encourage colleagues to learn from us and realize what patients should expect from 5-star treatment. If any dentist – local or abroad – chances upon these key principles we hope to share and inspire a new perspective.

I have been lucky to see both sides. Formerly a frequent dental patient, I crossed over to dental care in 2011, when I provided informal coaching to Dr. Mendoza, starting a successful partnership. I wanted to ‘solve the mystery’ of relaxing and painless dental care. From that moment on, I was both patient and practice at once, taking myself as ‘high-expectations model patient’ for many treatment situations. To make things less subjective, I analysed tons* of online reviews to get to the essence of 5-star excellence.

The result:

Generally speaking, the two main areas of ‘online praise’ were the positive change in quality of life through dental treatment (‘before-and-after’ / I was helped), and the way you’re treated or ‘valued’ throughout the entire process. What people love about their favorite dentists can then be sorted by 8 service aspects. I called the resulting concept “Human Value Dentistry”, because most of these are soft-skill-related human value categories.

Coincidentally, my studies of linguistics started to make sense professionally, as great communication turned out to be high on the list of what patients appreciate. It really makes a difference in the medical profession. This includes listening to what people say in between-the-lines, as well as breaking down complex topics for someone who isn’t a dentist. Language psychology really matters – prior to, during and after treatment. Trust-based relationships always require that extra effort.

I started thinking a little bit outside the box and drew inspiration from fields like gastronomy and air travel. I looked at dentistry as a service and also did a good deal of introspective squeezing, remembering my favorite dentist back in Bremen, and what had made me change dentists that time. The result is a truly holistic office concept called “Human Value Dentistry” – our unique ingredient for building lasting friendships with our guests.

*500, to be exact

Nils Sens
(Quezon City, 2015)

  • Safety & Quality


  • Honesty


  • Empathy & Care

  • Empowering Patients


  • Relaxation Environment
  • [/dropdown_box]


  • Care Communication

  • Quality Time


  • Responsibility

These criteria are all constitutive of Human Value Dentistry. Here you have it. The concept of HVD all laid out as a ‘manifesto’. This is our guiding codex and secret recipe – which we’d actually love to share with more patients and colleagues as well!

The concept comes with a generous CC license (attribution required), so dentists may feel free to contact us, follow or modify it and enjoy the results! We offer trainings, too.

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